Dubai, 22 November 2023 – Saba Yussouf and Karim Gharbi, two visionary entrepreneurs with a passion for excellence, are thrilled to announce the launch of their groundbreaking caviar brand, "Saba Caviar." This brand is not just about caviar; it's a revolution that redefines luxury dining. Saba Caviar embodies the vibrant energy of young, affluent, and vivacious global jet-setters, making caviar accessible to all who appreciate the finer things in life.

Caviar, once the exclusive domain of the old-guard elite, is now set to become synonymous with cool sophistication. Saba Caviar's mission is to democratize the enjoyment of this delicacy and introduce it to a new generation of connoisseurs who seek excitement, luxury, and innovation.

Saba Yussouf, an investor in disruptive businesses, and a lifelong lover of caviar for its health and scientific benefits, joins forces with Karim Gharbi, the founder of VIP Dubai, who boasts 18 years of experience in the luxury hospitality sector. Both Saba and Karim are committed to excellence in everything they do, and their partnership represents a commitment to delivering the finest caviar experience to discerning palates worldwide.

To ensure that Saba Caviar sets a new standard of quality and taste, the brand has partnered with ONYX Group, a renowned supplier of caviar to elite establishments such as Nobu and Zuma, as well as many Michelin-starred restaurants around the world. This collaboration ensures that Saba Caviar is not just a luxury brand but a benchmark for exceptional quality and flavor.

Saba and Karim invite you to join them in this gastronomic journey as they redefine luxury together.

For media inquiries, interviews, or more information about Saba Caviar, please contact:

Oliver Rozynski
oliver@sabacaviar.com
+971 52 116 3972